LOOP Cool Mint Zero

The LOOP Zero Cool Mint is a nicotine-free and tobacco-free pouch from Stockholm-based manufacturer Another Snus Factory. Alternative stimulants such as ginseng or caffeine are also not used in this product either. The taste includes a bold peppermint flavor that is complemented by icy menthol for that trademark frosty feeling under the lip, which is so synonymous with mint pouches.

The onset of flavor can be felt quickly because this is a moist sachet, while the slim format brings comfort through a lack of movement during the imbibing process. Privacy is also assured as passersby cannot notice the product once it is in place, with lip bulge kept to a minimum. There are a generous 22 pouches in each can, and its net weight of 13.2g makes it convenient for a consumer to carry the can with them.

LOOP is not the first brand to launch a zero nicotine and tobacco product, with other lines adopting this stance including VELO, Onico, Qvitt, and WAKEY. All these brands are also available on SnusDirect.